WWL-TV Wins May Sweeps
During the May ratings period, WWL-TV Channel 4 was once again ranked the #1 TV station in Louisiana, according to Nielsen Media Research. This continues a winning streak that has lasted over 30 years and 147 sweeps.
“Certainly during May, we were driven in large part by the rising Mississippi river waters and flooding in the area,” says journalist Mike Hoss. “We believe that when big news happens, we want the viewers to depend upon us as their only source of information and that we’ll be there for them now as we have been in the past.”
In addition to complete river watch coverage, Eyewitness News continued to serve as “Louisiana’s News Leader” with its award-winning “4 Investigates” series. Mike Hoss uncovered how millions of tax dollars are being spent on questionable bus contracts with the Recovery School District, while Dennis Woltering raised questions about a private Bourbon Street business using a public park to gain profits. When “4 Investigates” put public computer security to the test, Paul Murphy revealed how some local hotel computers are storing confidential and personal information online. Channel 4 also exposed the shocking report of why some local calls to 9-1-1 went unanswered.
WWL-TV produced several exclusive feature stories, such as Angela Hill’s 2-part series on military working dogs and the impressive training they undergo to become front line fighters. In the wake of Oprah’s final farewell, Hill also relived her one-on-one interview with the talk show queen from 1980. Karen Swensen told the inspirational story of one young man’s miraculous recovery from a coma, while Mike Hoss met the woman who transformed a blighted New Orleans home into what locals call a “life changing” wall.
“Eyewitness News strives to provide our viewers with groundbreaking investigative reports, moving features and sensitive profiles,” veteran journalist Dennis Woltering says. “This May, our reports raised questions about public safety and the behavior of public officials. They also highlighted the people and personalities that make this community so special.”
During the May sweeps period, Channel 4’s “Eyewitness News Early Edition” received a 4.8 rating and a 15 share. “Eyewitness Morning News” from 7-9AM, co-anchored by veterans Sally-Ann Roberts and Eric Paulsen, earned a 8.0 rating. Paulsen also won at mid-day with a 13.6 rating, or 31% of the viewing audience in WWL-TV’s DMA. Co-anchors Angela Hill and Mike Hoss’ “Eyewitness News at Five” achieved a 10.9 rating, earning a 19% share of all viewing households; their rating nearly doubled each of the market’s other 5PM newscasts. Hill and anchor Dennis Woltering also led at 6PM, where Channel 4 earned a 10.6 rating. At 10PM, “Eyewitness News Nightwatch” won the market’s late news crown with a 10.5 rating.
Source: Nielsen Media Research New Orleans DMA 4/28/2011-5/25/2011 Live Plus Same Day HH Program Averages
About Belo Corp.
WWL-TV is part of Belo Corp. (BLC), one of the nation’s largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Chris Merrifield, WWL-TV Creative Services Director at 504-529-6273.