KING 5 Television announces Major Expansion of Healthlink Franchise
Jean Enersen to lead station wide commitment to health coverage
SEATTLE - On Monday, January 14, KING 5’s HealthLink will expand to include a comprehensive discussion on health care reform and better health across all of KING TV’s news and local programming platforms.
Viewers already rely on Jean Enersen’s HealthLink for cutting-edge news, breakthroughs and local health stories. On Monday viewers will notice a change to the look of HealthLink that reflects the coming changes in healthcare and breadth of coverage on KING 5.
The Affordable Care Act is making major changes to our healthcare system and the healthcare experience as it moves towards full implementation in 2014. It also creates the likelihood of consumer confusion, bringing changes to what’s covered by health insurance and how health insurance is purchased, just some of what’s included in the new law.
“There is no single topic more relevant to consumers than this. If we do this well viewers will understand how to navigate the changes and be pro-active about their own health,” said Ray Heacox, President and General Manager of KING TV.
In addition to HealthLink reports on KING 5 News, coverage will include topical, relevant and actionable segments in local programming and on digital media. Examples of HealthLink topics on Evening Magazine or New Day Northwest include healthy cheap eats, fun exercise alternatives, men’s fitness trends and healthy cooking habits. KING5.com and KING 5’s social media platforms will provide access to all material that’s broadcast in addition to original content.
“Our goal is to create a rich database of easy to use information and helpful stories on taking better care of yourself and your loved ones. When you come down to it, nothing beats living a longer, more rewarding life,” concluded Heacox.
KING 5 is part of Belo Corp (BLC), one of the nation's largest pure-play, publicly-traded television companies that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.