WFAA-TV Grows Year-to-Year Ratings and Sweeps Competition with Sixth Annual New Year’s Eve Homegrown Special “Big D Nye”
Dallas, Texas…For the sixth consecutive year, WFAA’s locally produced New Year’s Eve special “Big D NYE” swept its time slot (10:30 p.m.-12:30 a.m.) in Dallas-Fort Worth on Monday night. It was also the market’s highest-rated program on broadcast and cable television the entire day according to Nielsen’s overnight ratings. An estimated crowd of 35,000 on site, plus a variety of musical acts, celebrities, entertainment and dazzling fireworks, highlighted the 2-hour television broadcast.
WFAA aired ABC programming throughout primetime, then following the station’s 10 p.m. local newscast, cut away from the network to broadcast “Big D NYE.” In DFW the WFAA produced program dominated with an impressive 8.2 household rating, nearly doubling other local stations’ ratings during the time period. It also drew higher ratings than all of the evening’s earlier network primetime programming, including key demographics of the national ratings of ABC’s own “New Year’s Rockin’ Eve Celebrates Dick Clark” and in “Dick Clark's Primetime New Year's Rockin' Eve With Ryan Seacrest,” which aired from 7-10 p.m. on WFAA.
At midnight as fireworks roared, “Big D NYE” logged a spectacular 13.0 household rating/29 share. According to Nielsen Research, each rating point equals 25,880 DFW households, which converts to 337,000 local households tuned to the program at midnight.
WFAA’s broadcast grew significantly over 2011 levels both in terms of households and key demographics. In households, “Big D NYE” was up nearly 20% from a 6.9 rating in 2011, as well as in adults 25-54, up from a 5.9 a year ago to a 7.0 rating in 2012. The largest year-to-year demographics gain was among 25-54 year old men, which grew 44% from a 4.5 rating in 2011 to a 6.5 ratingin2012.
The show was anchored by WFAA’s Pete Delkus, Dale Hansen and Ron Corning, Amy Vanderoef of “Good Morning Texas,” and Sports Radio 1310 The Ticket’s Gordon Keith from Victory Park near Downtown Dallas. The broadcast was also syndicated growing from 20 markets in 2011 to more than 30 in 2012 in Texas, Louisiana, Arkansas, Oklahoma, Kansas, Missouri and New Mexico. WFAA's Joe Trahan was featured live from Times Square in New York City during the broadcast of “Big D NYE” so that WFAA viewers could view live video coverage of the famed Times Square Ball drop. The station also expanded its New Year’s Eve reach to include commercial free, live coverage of Times Square activities on digital sub channel WFAA3 as well as on the station’s web site, WFAA.com. WFAA3 is available to DFW viewers via digital over-the-air antennas, as well as on the area’s major cable systems including Time Warner Cable and Charter Cable.
“This has become the largest New Year’s Eve community gathering of its kind in North Texas,” said Mike Devlin, WFAA president & general manager. “The organization, the coverage and the participation all speak to the local aspect of the program, and we are pleased that it continues to grow both on site and in the ratings.”
The yearly event originates from WFAA studios adjacent to the American Airlines Center. Crowds gathered beginning as early as 7 p.m. for the free, family friendly event on two stages. Music acts included: Pentatonix, the Arlington, Texas a cappella group best known as winner of Season 3 of NBC’s “The Sing-Off;” Dallas based rockers, Forever the Sickest Kids, who have toured with chart-topping rock groups such as Third Eye Blind and Good Charlotte; British blues rockers LEOGUN; DJ Ro Parrish; and a local progressive country act, Breaking Southwest, who were the winners of the Texas Motor Speedway Fast Track to Fame Competition which included entries from 1,100 bands.
There were also a number of guest appearances from ABC’s Jimmy Kimmel, “General Hospital” actor Erik Valdez and a trio of Olympic gymnasts in addition to giveaways, contests and tributes including the Big D NYE Spirit Award, presented by NorthPark Center. This annual recognition is granted to a deserving group or individual from the North Texas region. 2012’s recipient was the Larry Hagman Foundation in recognition of the late actor and native Texan who passed away earlier this year for his leadership role in local philanthropy.
WFAA is part of Belo Corp. (BLC), one of the nation’s largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX and the CW, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Dave Muscari, WFAA vice president/product development at 214-977-6490.